Analytics and tracking · 5 min read
Set up conversion tracking before you spend on ads
Why tracking forms, calls and WhatsApp clicks is the first step in any Google or Meta Ads campaign.
Without conversion tracking, ad platforms optimise for clicks, not customers. Before increasing any budget, make sure you can see which campaigns produce real enquiries.
What to track
Form submissions, phone calls from ads and from your website, WhatsApp clicks, and purchases for e-commerce. Each should be counted once, with a sensible value if possible.
Test every conversion
Submit a test form, click the call button and check that each event appears correctly in Google Ads, Meta Events Manager and your analytics. Double counting is as harmful as missing data.
Close the loop with sales
Ask your team which leads actually became customers. Feeding that information back, even manually at first, lets you shift budget toward campaigns that bring quality enquiries.
Respect privacy
Only collect the data you need, explain it in your privacy policy, and follow Saudi Arabia's Personal Data Protection Law. Healthcare providers should be especially careful never to send sensitive patient information to ad platforms.