AI search · 5 min read
What AI-assisted search means for your business website
A plain-language look at AI Overviews and AI assistants, and the fundamentals that still matter.
AI features in search engines and chat assistants summarise information from across the web. Many business owners ask how to 'rank' in them. The honest answer: the fundamentals of good SEO still apply.
Be clear about who you are
Make your business name, services, locations and contact details consistent across your website, Google Business Profile, social profiles and directories.
Write content that answers questions
Clear headings, direct answers and well-organised pages are easier for both people and machines to understand.
Keep your site technically accessible
Pages that can't be crawled or that load slowly are less likely to be used anywhere in search.
Ignore shortcuts
Nobody can guarantee inclusion in AI-generated answers. Be cautious of services promising special AI ranking tricks, Google states that standard SEO best practices apply.